New RAV4-EV Shows Toyota No Longer Willing to Go it Alone
Toyota will official launch its new RAV4-EV, its first battery-electric vehicle in two decades, later this week during an international EV conference in Los Angeles. The project is unusual in that the...
View Article2012 Hyundai Genesis Coupe: Big and Sexy
There’s a lot to like about a powerful, somewhat rare, exotic-looking rear-wheel drive sports coupe. And did we mention that it’s relatively affordable? Read the review at The DetroitBureau.com.
View ArticleMarty’s Marketing Minutia
It was a bummer of a summer for marketing guru Marty Bernstein. But while dealing with health problems, he was able to watch a bunch of commercials. Find out how he saw the summer's automotive ads....
View ArticleScion Unveils Three FR-S Concepts for SEMA
The hot new Scion FR-S will be putting in a turn at this week’s upcoming SEMA Show, Toyota’s youthful brand unveiling three tuner editions that just might hint of things to come. More from...
View ArticleToyota Looking at New Supra – But Will it Be Electric?
With the success of the new Scion FR-S, Toyota appears to be looking to revive two other sports car nameplates that can add even more "passion" to the Japanese brand. But might the reborn Supra touted...
View ArticleFirst Look: 2014 Scion tC
For a youth-oriented brand, Scion is getting up in years. And it plans to celebrate its 10th anniversary with not only the launch of the 2014 Scion tC sports coupe, but also with the limited-production...
View ArticleBMW-Toyota Sports Car to Debut in Tokyo
What do you get when BMW and Toyota set down to develop a sports car? We’re apparently about to find out, their joint effort reportedly set to make its eagerly awaited debut at this year’s Tokyo Motor...
View ArticleShake-Up at Scion
Scion has always tried to think out of the box, and will soon abandon its boxy xB model as part of a product line shake-up designed to reinvigorate Toyota Motor Co.’s youth-oriented brand....
View ArticleScion Goes Heavy Metal at SEMA
It was a heavy metal scene at the Scion booth as Toyota’s sporty youth brand revealed the winners of its 10th annual Scion Tuner Challenge during the SEMA Show in Las Vegas. The Speedhunters FR-S that...
View ArticleToyota Abandoning Scion Brand
It was intended to attract the hip, young buyers largely steering clear of Toyota stores, and for a while it worked. But with sales plunging, despite an infusion of new products, The Japanese giant has...
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